BFGoodrich Trail Terrain T/A display banner produced for the Tydia launch

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Private sector Completed

Tydia: Product Launch Event Production

Launch delivered on schedule, with media coverage and visibility for the product line.

Event production and branding for the launch of Tydia’s tyre range, from concept and suppliers to guest management and delivery on the day.

Why this matters for funders and partners

Shows we can run a launch end to end: concept, suppliers, branding, guest management and delivery on the day. Funders need the same discipline for programme launches, stakeholder convenings and public events.

Capabilities demonstrated

Objectives

  1. Launch Tydia’s tyre range with a professionally produced event
  2. Present the BFGoodrich Trail Terrain T/A range clearly to guests
  3. Give guests a well-run experience from invitation to the end of the event

Our approach

We managed the full event lifecycle: concept and theming, supplier and venue sourcing, entertainment and programme design, and guest and MC coordination, backed by database and RSVP management.

Branding included product display banners that present the BFGoodrich Trail Terrain T/A range and the vehicles it fits, from CUVs and large SUVs to pickups.

Deliverables

  • Event concept and theming
  • Supplier and venue sourcing
  • Entertainment and programme design
  • Guest and MC coordination
  • Guest database and RSVP management
  • Product display banners for the BFGoodrich Trail Terrain T/A range

Results & impact

The launch was delivered on schedule, generating media coverage and public visibility for the product line.

Photos (2)

Video & coverage

What the client said

Sources & references

  1. Smart Duka Association Launch proposal, Lekek Limited for TechnoServe (submitted 15 September 2023), past-work section: Tydia Tyre Distribution Africa, branding and event management, with the banner artwork.
  2. Tydia launch event video (Google Drive), shared by the client.
  3. Tydia launch event videodrive.google.com

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