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Event report

Launching Lipton’s Rwandan-origin Kibeho tea at the coast

Lipton Teas and Infusions 13 June 2024 Sarova Whitesands Beach Resort, Mombasa

An evening launch for Lipton’s new Rwandan-origin Kibeho tea, attended by about 50 guests from the tea industry in Rwanda and Kenya, the media and Lipton staff. Guests moved from a Kibeho iced-tea welcome through themed tea and food stations, ushers in Rwandese-inspired outfits, staff MCs and stakeholder speeches to a pyrotechnic launch moment.

Key results

  • About 50 guests from the tea industry, the media and the brand
  • Kibeho iced tea served as the welcome experience
  • Tea stations, cocktail seating and food stations styled around the theme
  • Ushers in Rwandese-themed outfits welcomed and guided guests
  • Pyrotechnics marked the launch moment

Photos (12)

Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 1 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 2 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 3 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 4 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 5 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 6 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 7 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 8 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 9 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 10 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 11 of 12 Launching Lipton’s Rwandan-origin Kibeho tea at the coast: photo 12 of 12

PR & media report

Sources & references

  1. Lipton Teas and Infusions: PR & Media Report, Lipton Kibeho Tea Garden Mark launch, Sarova Whitesands Beach Resort, Mombasa (2024). Event summary, programme and all photographs.
  2. PR & media reportPDF on this site

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