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Media coverage

Putting #DukaOwnersAssociation in Kenya’s top trends

Media relations, social-media amplification and the Smart Duka exhibition booth for TechnoServe’s 6th Micro-Retail Stakeholders Forum, which announced the formation of the Duka Owners Association. The forum brought together duka owners and partners including the Citi Foundation, the elea Foundation, the Mastercard Centre for Inclusive Growth, Moody’s Foundation and the University of Nairobi, and the Swiss Ambassador to Kenya visited the booth.

Key results

  • 32 media stories: 2 print, 1 broadcast (KBC Channel 1), 29 online
  • KSh 2,794,928 AVE and KSh 8,384,784 PR value
  • Combined media reach of about 17.6 million
  • #DukaOwnersAssociation trended in Kenya for more than 5 hours, peaking at number 5
  • 1,510 tweets on the campaign hashtag, with 51.1% positive sentiment

Photos (8)

Video & coverage

Media coverage and social media report

Sources & references

  1. TechnoServe Micro-Retail Stakeholders Forum: Media Coverage and Social Media Report (prepared 30 November 2022). Media figures, Tweetbinder and trending data, press clippings.
  2. Smart Duka Association Launch proposal, Lekek Limited for TechnoServe (submitted 15 September 2023), past-work section. Photo of the Smart Duka booth visit.
  3. Media coverage and social media reportPDF on this site
  4. Original sourcethe-star.co.ke
  5. KBC Channel 1: MSMEs shift to digital solutions to boost credit accessyoutube.com
  6. CEO Africa: How digitisation is creating opportunities for duka ownersceoafrica.co.ke
  7. Soko Directory: Dukas provide 80% of products in Kenyasokodirectory.com
  8. Business Watch: How TechnoServe is breathing life into dukasthebusinesswatch.com

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