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Media coverage

25 media stories from a food-fortification close-out workshop

Media engagement for the close-out multi-stakeholder workshop of TechnoServe’s Strengthening African Processors of Fortified Foods (SAPFF) programme, where government leaders and food-industry CEOs reviewed progress on fortifying wheat and maize flour in Kenya. The story ran in the Daily Nation, Business Daily, The Star and People Daily, on NTV, Ramogi TV, Radio Jambo, Classic 105 and East FM, and across 13 online outlets.

Key results

  • 25 stories: 4 print, 8 broadcast, 13 online
  • KSh 1,655,174 advertising value equivalent (AVE)
  • KSh 4,965,522 PR value
  • Combined audience reach of about 15.2 million
  • National coverage on NTV and in the Daily Nation, Business Daily and The Star

Photos (6)

Video & coverage

Media coverage report

Sources & references

  1. TechnoServe Nutrition Forum: Media Coverage Report (7 April 2022). Story counts, AVE, PR value, reach and press clippings.
  2. Media coverage reportPDF on this site
  3. Original sourcethe-star.co.ke
  4. NTV: Up to KSh 4B will be lost to under-nutritionyoutube.com
  5. Khusoko: Kenyan food processors call for harmonised rules on fortified foodskhusoko.com
  6. Business Watch: 1.82 million children in Kenya have chronic malnutritionthebusinesswatch.com

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