Media relations, social-media amplification and the Smart Duka exhibition booth for TechnoServe’s 6th Micro-Retail Stakeholders Forum, which announced the formation of the Duka Owners Association. The forum brought together duka owners and partners including the Citi Foundation, the elea Foundation, the Mastercard Centre for Inclusive Growth, Moody’s Foundation and the University of Nairobi, and the Swiss Ambassador to Kenya visited the booth.
Key results
- 32 media stories: 2 print, 1 broadcast (KBC Channel 1), 29 online
- KSh 2,794,928 AVE and KSh 8,384,784 PR value
- Combined media reach of about 17.6 million
- #DukaOwnersAssociation trended in Kenya for more than 5 hours, peaking at number 5
- 1,510 tweets on the campaign hashtag, with 51.1% positive sentiment
Media coverage and social media report